Lead generation and captain strategies

We are experts in the creation of hypertextualized content to persuade users at the right time with the right message. Through an in-depth analysis of various markets, we manage to concentrate qualitative and quantitative indicators that help us design a strategy to attract potential customers.

We have a human-centric principle, applying all our efforts in a communication focused on the contextual needs of potential customers, we simplify, contextualize and give reasons for purchase with emotional and rational attributes to persuade the purchase.

The traditional funnel is ATTRACTION-INFORMATION-LEADS GENERATION

There are several ways to attract traffic to the website, however we go further, we carry out 3 actions:

Through the analysis of USER GENERATED CONTENT, we can  know where in the internet a conversation is being generated with users who are already requesting information about our clients’ products or are asking where to buy, we develop a conversation with them in organic way achieving a relationship and therefore we encourage them to purchase

We integrate our client’s digital ecosystem, and develop a content and SEO strategy that strengthens the product offer, giving greater credibility and a personalized approach, where the potential buyer finds just what he was looking for.

We develop Multichannel Marketing actions, we have an engineering center, which is in charge of pre-qualifying the leads

Development of geofencing and beaconing campaigns, we establish our market based on their interests and determine the geographical area using direct marketing mechanisms used to determine the location of a mobile device and promote the services of our clients, we create a virtual border so that our potential buyer receives information and content that encourages the purchase

We have a Customer Data Platform, which allows us to optimize market analysis, create trends, see behavior in real time, we create unified databases from various heterogeneous channels, thus ensuring the relevance of our messages and optimization of the campaign.