Since 2020 it was mentioned that cookies were going to disappear, this evidently shook several companies in the digital advertising industry, according to a statista study Google Chrome represented approximately 63.60% of the world market for Internet browsers, for which will be seriously affected in their earnings of more than 33 million dollars.

Google abuses, but just a little

The irony is that the same guy who spies on you is the same guy who now sets limits to do it, but he won’t stop doing it, only he can block some sites that don’t belong to his network, forcing them to use HTTPS connection, (A secure connection of data transfer from the server to the client) as well as to the developers, since to obtain information, it can only be from the development of APIs, obviously some of these developments will be more sophisticated than others, with different objectives and the development of them will not be completely free.

Google says, ok, I will make sure that user data is not shared and will limit companies to use it, but, who audits Google in the use of that data? Google will fragment the acquisition of information from agencies and advertisers, but in the end it has all the information of the users, that they do not share it for the campaigns does not mean that it does not use them.

Google needs time to organize the Market and market, it is working on Privacy Sandbox, which seeks to create a safe navigation ecosystem for the Internet user, well, that’s what they say, rather, time ate them and no one knows how it will really work, that’s why they are lengthening the time more to train the industry and each advertiser and agency has the tools to enter this new world of “fragmented information, of course less for Google.” Today in 2023 Google announces that it will wait until 2024 to completely remove cookies, let’s give time to time and see what happens, for now googleo continues to set the rules and those if apparently they are not valid.